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The women of the South, the women who love the South, have that extra sensuality and joy of living inspired by the southern sun. That gentle sun makes them feel beautiful and young when they are 20 years old.  Beautiful and young when they are 40 years old.  Beautiful and young when they are 60 years old.
The Souleiado style is based on that insolent confidence. It’s a style for the woman who know how to take advantage of every facet of her life. The clothes she likes to wear are timeless, like her. Her style is not from yesterday nor tomorrow. Her elegance doesn’t care about what fashion dictates, her sensuality defies time.  She is a free woman who loves contrasts and doesn’t give a HOOT about gossip. She goes to the most fashionable party dressed with a long faded skirt and down-at-the-heel Mexican boots, she struts about dressed in an evening gown and her father’s old leather jacket, she wears a spangled beret and a fire-red coat that challenges the winter frost.
As long as she feels good, it’s of no consequence! Her confident shines, happy and natural, like a small provençal dress that passes through fashions and time, with insouciance.



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